Head of Marketing

At Alternative Payments, you'll find yourself in the company of some of the financial industry's smartest and most reliable professionals. And at a company that rewards dedication, values innovation and supports growth.

Alternative Payments is an EU licensed payment institution with offices in Vilnius (Lithuania), Los Angeles (USA), and Novi Sad (Serbia). It is the leading FinTech company that provides cross-border payment and banking solutions for the global eCommerce industry.

With more than 20 years of experience, Alternative Payments remains one of the most innovative and fastest growing financial institutions providing local payment methods and SEPA processing solutions.

Head of Marketing

Head of Marketing is responsible for managing all marketing activities from social media and digital campaigns to advertising and creative projects. The main duties in this position include developing plans to help establish our brand, allocating resources to different projects, and setting short-term and long-term department goals. Head of marketing must be able to create such strategies that have the ultimate goal of rising sales and creating a good brand and products image. The person in this position must possess strong verbal and written communication skills, presentation skills, creativity, ability to plan, organize, and lead a team. Additional, the person in this position should be able to follow lates marketing trends and implement them in his job domain within the company.


  • • Developing and setting marketing goals and strategies

  • • Creating and conducting marketing plans and programs

  • • Researching, analyzing and overseeing financial, technological and demographical factors which influence market chances

  • • Collaboration with other departments with the aim of effective planning and finalizing plans

  • • Defining all the forms and channels of promotions

  • • Planning and overseeing advertising and promotions

  • • Acquisition of new clients through marketing campaigns in different marketing channels

  • • Communication with potential and current clients, interested parts, marketing agencies, and similar institutions

  • • Creating marketing content which will influence the interest of potential clients

  • • Conducting effective control of marketing results and estimation of market reaction on propaganda programs

  • • Recommending and suggesting innovative solutions and corrections to improve results

  • • Preparing and conduction reports regarding marketing activities

  • • Leading, managing and organizing other members of the team


  • • 3+ work experience as Head of Marketing or in similar positions

  • • BSc or MSc in Marketing or relevant field

  • • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns and marketing automation

  • • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

  • • Solid knowledge of web analytics and Google Adwords

  • • Fluent in English

  • • Excellent interpersonal, written, and oral communication skills

  • • Leadership skills with the ability to set and prioritize goals

  • • Analytical mind

What we offer:

  • • Permanent employment

  • • 25 Vacation Days per year

  • • Private Health Insurance

  • • Competitive salaries and conditions

  • • Working in an international team

  • • Pleasant working environment

  • • Pet friendly office space

  • • Working location: Novi Sad, Serbia

Join us!

Working location: Novi Sad

Please send your CV and Motivation Letter in English

We appreciate your interest in our company, but please note that only short-listed candidates will be contacted.