The purpose of this white paper is to raise awareness on the importance of adopting these types of payment options. Because let`s face it: many online merchants will miss out on sales if they do not accept the local forms of payment preferred by local consumers.
A payment strategy centered around the needs of customers around the globe is essential to maximize transaction acceptance and expand global reach. This strategy is why both the biggest players, and SMEs across the ecosystem have set their sights on exploring the payments frontier to keep the alternative payment momentum going. And so should you.